HOT ! ビジネス・経済 Global Marketing tenth edition 推しビジネス！ 顧客をファンに変える「感情経済」の経営戦略 | 佐藤

推しビジネス！ 顧客をファンに変える「感情経済」の経営戦略 | 佐藤。
日経ビジネス No.2311 (発売日2025年10月13日) | 雑誌/定期購読の予約。
GXビジネス事業創出・参入戦略｜日経BPマーケティング。
2025年10月13日号：日経ビジネス電子版。
For courses in global marketing. Familiarises students with global marketing and the global business environment Global Marketing’s environmental and strategic approach outlines the major dimensions of the global business environment for students. The 10th Edition brings global marketing out of the classroom and into the real world with up-to-date examples of questions, concerns, and crises facing global markets. New cases have been added while others have been revised as the text considers recent geopolitical developments and technological changes affecting global marketing. Global Marketing offers authoritative content as well as conceptual and analytical tools that will prepare students to successfully pursue careers in global marketing or related areas.